TRACE Play Privacy Policy

This Privacy Statement discloses the practices regarding the collection, use, and disclosure of certain information, including your personal information, by TRACE Play ("TRACE Play").

Contacting Us

Should you have any questions concerning your account, please visit our Frequently Asked Questions (FAQ) page online at, where you will also find information on how to contact our Customer Service for assistance. For questions specifically concerning this Privacy Statement, or our use of your personal information, cookies or similar technologies, please contact us by email at the following email address :

Alternatively, you can contact us by postal mail at TRACE UK WORLD Ltd, 36-38 Westbourne Grove, Newton Road, London W2 5SH - United Kingdom.

Collection of Information

We receive and store information about you such as :

Information you provide us : We collect information you provide us which includes:

- your names, email address, address and / or postal code, telephone number, payment method and any other personal information you provide either during the subscription process or after. We use numerous ways to collect this information, including when you enter it while using our service as well as when interacting with our customer service

- information collected when you set preferences in “My Account” or otherwise provide information to us through our service or elsewhere

Information we collect automatically : You should know that we typically collect information regarding you and your use of our service, your interactions with us, as well as information regarding your computer or any other device used to access our service. This information includes :

- your activity on the TRACE Play service, such as the Content you select, your watch history and your search queries;

- details concerning your interactions with customer service, such as the date, time and content of your emails

- your device IDs or unique identifiers, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, IP address and standard web log information;

- information collected via the use of cookies, web beacons and other technologies, including ad data (such as information on impressions delivered to a cookie, the site URL where the impression was delivered, as well as the date and time).

Information from other sources : We might supplement the aforementioned information with information we obtain from other sources, including from online as well as offline data providers. Such supplemental information may include data on demographics, interest, and Internet browsing behavior.

Use of Information

We use the information we collect to analyze, administer, provide, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these topics as well as others. As an example, we utilize the information we collect to :

- determine your general geographic location, provide localized content, determine your Internet service provider and allow us to quickly and efficiently respond to eventual inquiries and requests;

- prevent, detect and investigate potentially prohibited or illegal activities, including but not limited to fraud, and enforce our terms (such as determining free trial eligibility for example);

- communicate with you regarding our service (for example by email, push notifications or text messaging), so that we can send you news about TRACE Play, details about new features or content available on TRACE Play, special offers, promotional announcements, consumer surveys and to assist you with operational and technical requests such as password reset requests.

We may use your personal information outside of the UE for the same purposes as mentioned above.

Disclosure of Information

Please note that we disclose your information for certain purposes and to third parties, as detailed below:

The TRACE Play ecosystem of companies : We share your information among the TRACE Play ecosystem of companies as needed for : data processing and storage; providing you with access to our services; providing you with customer support; making decisions about service improvements, content development; and for other purposes described in the Use of Information section of this Privacy Statement.

Service Providers : We typically work with other entities, companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with providing services to you. For example, we employ Service Providers to provide IT services, to personalize and optimize our service, to process credit card transactions or other payment methods and to process and administer consumer surveys. Within the course of providing the aforementioned services, these Service Providers may have access to your personal or other information. Although, we do not authorize them to use or disclose your personal information except in when it is needed for them to provide their services.

Promotional offers : We may offer joint promotions or programs that, in order for you to participate, will require us to share your information with third parties. In fulfilling these types of promotions, we may share your name and other information in connection with fulfilling the incentive. Please note that these third parties are responsible for their own privacy practices.

Protection of TRACE Play and others: TRACE Play and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of TRACE Play, its users or the public, as required or permitted by law.

Business transfers : In the case of any reorganization, restructuring, merger or sale, or other potential transfer of assets, please be advised that we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.

In the course of sharing information, whenever we transfer personal information to countries outside of the European Economic Area and other regions with comprehensive data protection laws, we will ensure that the information is transferred in accordance with this Privacy Statement and as permitted by the applicable laws on data protection.

Access to Your Account and Profiles

In order to provide you with ease of access to your account and to help administer the TRACE Play service, we implement technology that enables us to recognize you as the account holder and provide you with direct access to your account without requiring you to retype any password or other user identification when you revisit the TRACE Play service. Where possible, we strongly advise that users of public or shared devices should log out after each visit. If you were to sell or return a computer or TRACE Play capable device, you should logout and deactivate the Service before doing so. If you do not maintain the security of your password or device, or fail to log out or deactivate your device, subsequent users may be able to access your account, including your personal information.

Please note that if you share or otherwise allow others to have access to your account, they will be able to see your information, including personal information, such as your email address or other information in “My Account”. This remains true even if you use our profiles feature.

Your Choices

If you no longer wish to receive certain communications and messages from us, you simply have to click the "unsubscribe" link in the email or reply STOP (or as otherwise instructed) to the SMS message. Please note that you cannot unsubscribe from certain email correspondence from us, such as messages relating to your account transactions.

Also, you can opt in to receive mobile push notifications from TRACE Play. If you subsequently decide you no longer wish to receive these notifications, you can always go to your mobile device’s parameters functionality to turn them off.

To exercise choices regarding cookies set through our website, as well as other types of online tracking and Internet advertising, please refer to the the Cookies and Internet Advertising section (below).

Your Rights

You can request access to your personal information, correct or update out-of-date or inaccurate personal information we hold about you. You can most easily do this by visiting the "My Account" section of the Service, where you have the ability to access and update a broad range of information about your account, including your contact information and your payment information. You have to be signed in to access "My Account." Please also see the Your Choices section of this Privacy Statement for additional choices regarding your information.

You can also ask us to delete personal information that we hold about you if it is no longer needed to provide the service to you, for our billing or records purposes, or for other lawful reasons. In order to do this, or should you have any other question regarding our privacy practices, please contact us at


We believe we utilize reasonable administrative, logical and physical measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information at 100%.

Other Websites, Platforms and Applications

The TRACE Play service may be provided through platforms or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. For example, you may be able to access the TRACE Play service through platforms such as Smart TVs. These websites and platforms have separate and independent privacy or data policies, privacy statements, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the TracePlay service.

Legal age to use the service

You must be 18 years of age or older to subscribe to the TRACE Play service. In certain jurisdictions, the age of majority may be other than 18, in which case, you must satisfy that age in order to become a member. While individuals under the age of 18 may utilize the service, they may only do so with the supervision, and approval of a parent or legal guardian.

Changes to This Privacy Statement

Please note that we will update this Privacy Statement from time to time in response to changing legal, regulatory or operational requirements. You will be provided notice of such changes (including when they will take effect) in accordance with law. You should know that your resumed use of the TRACE Play service after any such updates take effect will constitute acceptance of those changes. If you do not accept any updates to this Privacy Statement, you may cancel your use of the TRACE Play service. To see when this Privacy Statement was last updated, please see the "Last Updated" section below.

Cookies and Internet Advertising

We and our Service Providers use cookies and other technologies for various reasons. For example, we use cookies and other technologies to make it easy to access our services by remembering you when you return, to provide and analyze our services, to learn more about our users and their likely interests, and to deliver and tailor marketing or advertising. It is important to us that you be informed about our utilization of these technologies, so this notice explains the types of technologies we use, what they do and your choices regarding their use.

What are cookies ?

Cookies are small data files that are usually stored on your device as you browse and use websites and online services. They are widely used to make websites work, or to work more efficiently, as well as to provide reporting information and assist with service or advertising personalization.

Cookies are not the only types of technology that enables this functionality ; we also use other, similar types of technologies.

Why does TRACE Play use cookies ?

We and our Service Providers use Essential Cookies. These cookies are strictly necessary to provide our website or online service. For example, we or our Service Providers may use these cookies to authenticate and identify the members when they use our websites and applications so we can provide the Service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.